NAMAA & TAMKEEN Group Join Forces to Launch NAMAA Advanced!
To further expand the possibilities of smart agriculture, NAMAA and TAMKEEN Group are introducing advanced technologies that enhance farm efficiency and sustainability, setting a new standard for smart agriculture.


About Partnership
The collaboration between NAMAA and TAMKEEN Group brings together expertise in agricultural technology and farm management to offer a solution tailored to address the region’s agricultural challenges. By combining advanced data insights and farm design expertise, this partnership aims to improve operational efficiency, resource management, and crop health. With the goal of reducing risks, enhancing sustainability, and maximizing productivity, NAMAA Advanced represents a forward-thinking approach that supports the agricultural community’s long-term goals.
In an exciting development for the agricultural sector, NAMAA and TAMKEEN Group have collaborated to introduce NAMAA Advanced, the newest version of NAMAA smart agriculture platform. By combining expertise in farm management with advanced technology, this collaboration is focused on improving farm efficiency and sustainability.
With agriculture consuming 85% of the Middle East’s water, efficient water management has never been more critical—every drop counts. And with nearly 40% of crops lost each year due to undetected pests and diseases, farmers need smarter solutions now more than ever. NAMAA Advanced provides the tools to tackle these issues, offering actionable insights to help farmers save water, boost crop health, and make data-driven decisions.
Unlike other solutions, NAMAA Advanced does not rely on installing or maintaining any hardware sensors or specialized agricultural devices, bringing you more:
Streamlined and Optimized Irrigation Systems
- Preserve 20% – 40% of water using advanced technology.
- Detailed analysis of water distribution in the soil.
- Enhance irrigation operations using remote sensing technology through satellites.
- Receive timely and efficient irrigation insights.
Comprehensive Insights into Seasonal Crop Health
- Growing Degree Days (GDD) analysis to follow up with the crop’s growth progress.
- Soil temperature and humidity to optimize the suitable environment for the crop.
- Track the daily growth rate of dry matter.
- Total accumulation of dry matter since the beginning of the agricultural season.
Efficiently Oversee Farming Operations
- Optimize irrigation and fertilization based on accurate weather predictions.
- Early warnings for weather fluctuations, along with crop handling guidelines.
Boost Productivity with Advanced Data Insights
- Periodical and seasonal reports covering farm performance.
- Compare the current productivity with previous seasons for reference.
Expert Farming Consultations and Dedicated Support
- Direct consultations from experts for solutions related to pests and diseases
About NAMAA
NAMAA is part of ASSET Technology Group’s suite of innovative solutions, leveraging over 30 years of experience across various industries. As a user-friendly smart agricultural platform, NAMAA empowers farmers with real-time insights into their crops’ conditions. From vegetation indices and weather updates to a comprehensive plant disease guide, the platform delivers the essential tools needed to enhance productivity and sustainability. Trusted by leading clients such as PICO and Fridal, NAMAA continues to redefine precision farming in the region. Not only that, but NAMAA is a proud active partner in Agri Expo.


About TAMKEEN GROUP
With nearly 20 years of experience in the agriculture industry, TAMKEEN GROUP is committed to advancing the agricultural sector, focusing on farm design, establishment, and management. TAMKEEN Group’s clientele includes notable organizations such as JADCO and the Arab Authority for Agricultural Investment and Development in Egypt and Sudan.
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